Improving Keyloop Performance and Reducing Costs at Bells Motor Group

For many dealer groups, Keyloop performance issues are becoming more common as older connectivity infrastructure reaches end of life. Slow system performance, unreliable connections and expensive upgrade quotes are creating operational problems across sites.

Bells Motor Group recently reviewed its existing setup after ongoing issues with speed and reliability started affecting day-to-day operations.

By changing the way their Keyloop connectivity was delivered, they improved performance, reduced costs and removed a major operational risk across the business.

The Challenge

Bells Motor Group’s existing connectivity solution was due to be switched off because of ageing legacy infrastructure.

Alongside this, the group was already experiencing several issues:

• Keyloop performance had become slow and unreliable
• Systems would regularly drop out
• Staff on site were experiencing operational disruption
• Job cards could sometimes take up to 45 minutes to process
• Existing upgrade routes involved significant upfront costs

Like many dealer groups, they were being pushed towards traditional replacement options that relied on upgraded legacy connectivity and additional infrastructure spend.

The business wanted a more resilient solution that would improve performance without increasing ongoing complexity or cost.

The Solution

Purchase Direct implemented a private, secure connection directly into Keyloop’s network using the group’s existing internet connectivity.

Rather than relying on traditional legacy upgrade routes, the solution focused on simplifying and strengthening the network structure.

The project included:

• Utilising Purchase Direct’s secure private connection into Keyloop’s network
• Using existing internet lines instead of costly legacy replacements
• Implementing two independent lines into separate data centres
• Consolidating Keyloop and site traffic onto one resilient network

This removed the dependency on ageing infrastructure while improving redundancy and resilience across the group.

The Outcome

The impact was immediate.

Tasks that previously caused delays and frustration across sites became significantly faster and more stable.

Key improvements included:

• Job cards that occasionally took up to 45 minutes now typically take 5 to 10 minutes
• Keyloop performance is noticeably faster
• Connectivity is more stable and reliable
• Upfront and ongoing connectivity costs were reduced
• The solution removed a single point of failure
• IT management became simpler and easier to support

The new setup also positioned the business better for future operational growth without relying on outdated connectivity models.

Customer Feedback

“Keyloop performance has improved noticeably, upfront costs were significantly lower and ongoing costs are reduced. We would absolutely recommend this approach to other dealer groups reviewing their Keyloop connectivity ahead of legacy broadband being switched off.”

Clive Bell, Managing Director, Bells Motor Group

Why Dealer Groups Are Reviewing Keyloop Connectivity

A growing number of dealer groups are now reviewing their connectivity approach due to:

• PSTN and legacy broadband switch-offs
• Poor Keyloop performance across older infrastructure
• Rising support and maintenance costs
• Increased reliance on cloud-based systems
• The need for stronger resilience and uptime

In many cases, businesses are being presented with expensive upgrade paths that may not actually be necessary.

A private connectivity model using existing internet infrastructure can often improve performance while reducing complexity and cost.

Reviewing Your Existing Setup

If your group is experiencing slow Keyloop performance, connection dropouts or concerns around upcoming connectivity changes, it may be worth reviewing the current setup before committing to expensive infrastructure upgrades.